Our members
We are focused on cross-industry participation, with an open, extensible approach for providing media transparency to allow for better evaluation of content.
The Content Authenticity Initiative (CAI) was announced by Adobe in 2019. We are now a group of hundreds of creators, technologists, journalists, activists, and leaders who seek to address misinformation and content authenticity at scale. We are focused on cross-industry participation, with an open, extensible approach for providing media transparency that allows for better evaluation of content provenance. This group collaborates with a wide set of representatives from software, publishing, and social media companies, human rights organizations, photojournalism, and academic researchers to develop content attribution standards and tools.
In February 2021, Adobe, Arm, BBC, Intel, Microsoft, and Truepic launched a formal coalition for standards development: The Coalition for Content Provenance and Authenticity (C2PA). It is a mutually governed consortium created to accelerate the pursuit of pragmatic, adoptable standards for digital provenance, serving creators, editors, publishers, media platforms, and consumers.
As standards specification work is taken up by the C2PA, the CAI continues its mission to foster a broad and diverse community of stakeholders through three areas of focus: education and advocacy, prototype implementations in real-world contexts at scale, and developing an engaged community of implementers and users of this technology.
Join us in this work and stay up-to-date with our efforts by filling out the CAI membership form.
Our guiding principles
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Privacy
CAI work respects the privacy of creators, journalists, publishers, and consumers.
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Accessibility
We strive to ensure that secure provenance is readily available to anyone, regardless of location or technical proficiency.
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Interoperability
We’re fostering an ecosystem of tools that work together seamlessly for people to create, maintain, and communicate content provenance.
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Simplicity
We avoid undue technical complexity and cost burden for community members who want to use our tools or build their own.
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Extensibility
The CAI will embrace emerging use cases and support the evolution of the technology.
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Openness
Our work is meant to evolve in community and partnership across industries and use cases.
Featured members
Featured members continued
American Association of Insurance Services (AAIS)
Association of Medical Illustrators (AMI)
Black Women In Artificial Intelligence
Center for Media Research - Nepal
DECaDE Centre for the Decentralised Digital Economy
Democracy Reporting International
Donald W. Reynolds Journalism Institute
Facing Change: Documenting America
Foundation for a Human Internet